Integrating e-commerce with bricks and mortar?
I am new to the world of e-commerce and was able to find a great deal of information online relating to starting an e-commerce site. However, I have not been able to find a good website that explains the essentials of integrating an e-commerce site with a bricks and mortar operation. Does anyone know of a site I could visit that would explain this to me?
Also, from what I have gathered thus far, I need to check there is integration between the shopping cart, POS software, merchant account, gateway, merchant processor, host, SSL certificate, virtual terminal and PCI compliance companies. I have an understanding of the role each of these play, but am confused about integration in general. Which of these components to my e-commerce/bricks and mortar operation would I need to check for integration? Are there any components I am not mentioning?
Hopefully I’ve made my question clear…thanks for the help.
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In the jargon of eCommerce, brick and mortar businesses are companies that have a physical presence (for example, a building made of bricks and mortar) – which offer face-to-face consumer experiences. This term is usually used to contrast with a transitory business or an internet-only presence. An example would be the brick and mortar movie rental shop vis-à-vis the competition from the new online rental services offered by Netflix.
Check this: http://en.wikibooks.org/wiki/E-Commerce_and_E-Business it may be of some assistance
You seem to be more confused about terminology than concepts. Maybe you should think of you e-commerce as a "new employee" at a "new location". You need to make sure that your "new employee" fills out all of your forms correctly so that your "new customers" get the same service as your existing customers. That is what "integration" really means. You have to shuffle all of those new forms into your existing forms so that nothing gets lost and nothings takes lots of extra time to "integrate".