How does google decide a web page is relevant to another?
What does "relevant" mean in google’s "brain"? For example, the hamburger, it is relevant to food and drink, and you also can say it’s relevant to NBA, because each audience can get a hamburger when the host team scores to 100. So what would be google’s decision?
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A good question, which confuses most of us.
google is apowerful search engine which crawls through web pages, and returns relevant links to the searcher.
An Important algorithm by google called page rank, helps in submitting relevant results to the searcher.
SO, its all up to the creator of the website to tell google what keywords will bring smbody to his page. (most often called, meta tags)
so, if u search for. example, Apple, the search results will yield about Apple computers, and NOT about fruits, which is yielded after u search for APPLES.
so, all the story is about relevance.
When you create a website, you can usually add tags into the HTML code. Those tags are picked up by Google and shown to you as far as I know. It will also find words in the sections of the website and that’s what you will see under the links to web pages. A sentence or two with some of the words you searched for. Hopefully this helped.
google has an index of associated words/phrases which gets refined all the time, sometimes it get things wrong though, but its getting smarter the more its refined so if you enter hamburger on its own you’d get the food, but add NBA to that and it would recognise it as a phrase.
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A web traffic report for a website will depend on how well they do with their relevancy for Google. It is based upon a special algorithm. There are many, many unknown factors in it. But relevance is pretty accepted as being part of it.
Getting it right is what many people are trying to do
Here’s an example of relevancy – you have a site on dog training and you start writing articles and selling dog holiday home information. It’s dog related true, but needs to be more focused for Google. So you need to all the time check and ask yourself – is that really what my site is about?