How do pay-per-click websites work?
So I’m doing a project for economics right now and I decided it’d be on Pay-Per-Click sites that allow people to get money for clicking ads on the website and viewing them for x amount of seconds. I wanted to see if anyone could give some more information on how this system works and what relationship there is between site admits, advertisers and users of the service. Thanks in advance!
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PPC (Pay Per Click) is an advertising model used by the search engines like google and yahoo, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked.
See how http://www.faqpanel.com/ implemented the google ads.
Pay Per Click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
HAVE A LOOK AT WIKI = http://en.wikipedia.org/wiki/Pay_per_click
first you need to own a website. then you setup an account with an affiliate program. You past the code that they give you onto your website. You get paid for every visitor on your site who clicks on the displayed add. They send you a check.
pay-per-click is a program which works as follows:
From user’s point of view :-
The user clicks in a link……….The link opens with in a new window with two frame….One frame holds the advertised webpage and another holds a timer……..The timer value maybe 30/10 second……After 10/30 the page is refreshed again and the user is paid for viewing the page for 10/30 (as defined in timer frame) second.
From server’s point of view :-
When a page is requested it sends the page with a timestamp in it……After 10/30 second server is responded with the user’s id and the server update the database accordingly
Problems :-
1) with a proxy site the system can be cheated easily……….I wrote a proxy site my own where i need not to open any page…..i wrote an automated program that continuously cheated the pay-per-click program by opening the pages given.
2) pay-per-click sites never pay to it’s users who click on the link although they’ll shout as if they pay…..
3) pay-per-click sites can’t provide any successful way to their client that’ll ensure them on automated clicking ( automated clicking=no human clicked on the link, a program clicked it………So the advertiser paid money to a computer instead of a human for viewing their money……. a great loss)
Pay-per-click is an advertising scheme where the website owner is paid by the advertiser (or advertising company) when the users clicked at the advertisement on the website.
Contrast it with Pay-per-view, where the website owner is paid by the advertiser (or advertising company) each time the advertisement is shown on the page.
The exact technology used behind PPC varies, but generally it is a combination of Javascript and server-side scripting code that keep track of people that clicks the advertisement. In all cases, the technology keep track number of people that clicked the ad, in some cases it also keep track of who and when the advertisement is clicked (depending on the availability of the data and Privacy Policy of the site). The technology may or may not filter whether a click is valid for payment (like only if they click then stay for 10 seconds), but this is irrelevant to the concept of PPC itself.
In most case, PPC mechanism makes a fairer money division. Advertisers only have to pay if the ad is clicked, so they don’t need to pay advertising fee if nobody visited the website or the placement of the ad is not attractive enough. Website owner will try his best to get as many people clicking the ad as possible (without violating contract), so his site have to attract a lot of users and this encourage the webmaster to make the website as attractive as possible. Also, since website owner is only paid when user actually click on the advertisement, the website owner will try to maximize the percentage of users that click the advertisement. This is usually done by showing more relevant ads and less irrelevant ads.
OK, now you will need to investigate the disadvantage of PPC, abuse, other related mechanism, etc